TV and Radio

Broadcast Advertising is a way to get your message to a larger, broader audience through the more traditional electronic media, better known as radio and television. Specific formats, stations, channels or shows can narrow that delivery to make the “broadcasting message” zero-in on a more specific and desired target audience. Historically, it has proven to be a highly effective way of reaching a large number of people at one time. Even with the influence of the internet, television and radio advertising are still a beneficial and effective approach to use as a part of your marketing strategy.

Click on the radios below for 3 diferent radio Clips by RSVP.

Charleston National Golf Radio Ad

Carolina Living Show

Relax at the The Spa Radio Ad

For every business owner, broadcast advertising can be expensive in terms of overall dollars spent, but the cost to reach each potential consumer is actually usually lower than other methods of advertising. We’ll help guide you through the process and understand the meaning behind the “jargon” such as CPP Cost Per Point, CPM Cost Per Thousand, ratings points, day parts, reach and frequency.

TV and Radio remain one of the single best ways to BRAND a business. The power of audio and the human voice has always been a strong creator of business images.

Like a good neighbor…State Farm is there….State Farm Insurance.
Taste great…less filling… taste great…less filling…..Miller Lite
We’ll leave the light on…..Motel 6
Like to teach the world to sing….…Coca Cola
Winston tastes good like a cigarette should…..Winston Cigarettes

Broadcast has the ability to reach massive numbers of individuals at a time, while targeting specific demographics by advertising in certain programs. Morning drive radio…TV news…live sports…Lifetime Channel…each program can deliver specific types of audiences that can make the use of broadcast quite effective and profitable for advertisers.

Ask us about our special radio packages available on Charleston, SC’s Apex Broadcasting stations – 5 stations for the price of one – reaching prime morning and afternoon drive-time listeners.

The RSVP Postcard Deck is a targeted…homeowner only…cooperative mailer that is available in over 100 U.S. markets. The core definition of this quarterly mailer is it uses the 75/25 rule. It targets the 25% who do 75% of the disposable spending…better known as the “Mass Affluent.” Frankly—most businesses waste money trying to get attention from those who simply can’t afford to buy or use their product! The best news of all? This campaign can be done for 7 cents or less per home for targeted, proven results! Try to mail anything today for less than 32 cents—first class rates are nearly 50 cents and that doesn’t include lists…printing costs…design, etc. RSVP includes all these extra costs in one bottom line price—again at 7 cents or less if someone is willing to commit to multiple mailings or products. For more information visit www.rsvppublications.com

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TV and Radio

TV and Radio

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Our Top Services