Broadcast Advertising is a way to get your message to a larger, broader audience through the more traditional electronic media, better known as radio and television. Specific formats, stations, channels or shows can narrow that delivery to make the “broadcasting message” zero-in on a more specific and desired target audience. Historically, it has proven to be a highly effective way of reaching a large number of people at one time. Even with the influence of the internet, television and radio advertising are still a beneficial and effective approach to use as a part of your marketing strategy.
Click on the radios below for 3 diferent radio Clips by RSVP.
For every business owner, broadcast advertising can be expensive in terms of overall dollars spent, but the cost to reach each potential consumer is actually usually lower than other methods of advertising. We’ll help guide you through the process and understand the meaning behind the “jargon” such as CPP Cost Per Point, CPM Cost Per Thousand, ratings points, day parts, reach and frequency.
TV and Radio remain one of the single best ways to BRAND a business. The power of audio and the human voice has always been a strong creator of business images.
Broadcast has the ability to reach massive numbers of individuals at a time, while targeting specific demographics by advertising in certain programs. Morning drive radio…TV news…live sports…Lifetime Channel…each program can deliver specific types of audiences that can make the use of broadcast quite effective and profitable for advertisers.
Ask us about our special radio packages available on Charleston, SC’s Apex Broadcasting stations – 5 stations for the price of one – reaching prime morning and afternoon drive-time listeners.